Search Engine Optimization (SEO) is an integral part of contemporary business. SEO is nearly the best tool for any website whose motto is business and SEO for your business begins with an SEO friendly theme
It is a powerful way to generate web traffic. SEO makes you identify important, sales-generating keywords, and it makes you locate all the areas of your sites where you need to focus on and optimize them.
The specific changes that result after your SEO investment, are your website structure, scripts and HTML codes which ultimately increase your position in search engines.
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SEO will certainly improve a website’s overall searchability and visibility. SEO remains one of the single most important components of any organization’s online presence.
It is an invaluable tool for your business. For today, investing in SEO is more important than before as the competition of becoming top in search engines is growing day by day.
People prefer to visit those websites which are on the top of their search engines. So the importance of SEO is increasing more nowadays rather than before.
If you are wondering why to invest your valuable money in SEO friendly themes then here are the five reasons why a small business should invest in SEO friendly themes:
1. “East or west, Organic search is the best”:
Organic search is the primary source of website traffic. Google owns a significantly large portion, nearly 70% of overall search engines.
People who are under the umbrella of the internet visit Google at least once a day.
So being in top positions of these search engines is always a brand’s favor. So to reach those milestones in search engines you must have quality SEO as well as highquality websites.
The study suggests 90 percent plus online experiences begin with search engines. A 2017 study among internet marketers suggests 87% of the professionals considered SEO practices were crucial in boosting their brand.
So it is boon to small businesses. People believe SEO is dead but it is a complete despair statement.
There might be some Google updates, but still implementing your proper strategy with a full proof plan you can still leave your competitors behind.
2. Cost-effective:
It is true SEO costs money. But to be clear this is not a marketing cost rather this is an investment.
Investment with proper strategies always is profitable. A small business website always has immense pressure on the economy.
It is completely dependent on traffic accumulation.
With compared to advertising your website to online platforms like PPC advertising, email marketing, and social media marketing SEO provides the best of investment.
Similarly, studies show nearly 80% of users ignore the paid ads and focus on the organic search on their search engines. So rather wasting your money in paid ads you must focus on attracting traffic through the best SEO strategies.
3. Stats in favor of SEO:
It is 100% true fact that if you aren’t on page 1 of the search, you’re likely 70% back in online marketing.
A recent study on the search engine depicts that more than 75% of internet users never scroll after the first page of search engine results. If you’re not on page 1, it resembles your website doesn’t exist.
Thus if you aren’t on page 1, you need to be there. So for that SEO is one and only the best option.
There is a mushroom-like growth of websites but fewer achieve their goals. Why? Because if your site is not a high ranked, you are completely lost.
There is no way your audience can track you. Studies show that 80-90% of consumers search for reviews online before making a purchase and the number is increasing.
93% of online experiences start with a search on their search engines, which again highlights the importance of ranking.
Stat by eMarketer suggests 89% of professionals considered SEO practices were crucial in boosting their brand. So it is boon to small businesses.
All the number highlights investment in SEO guarantees the best ranking on search engine result pages.
4. User-friendly:
To establish a strong foundation for any website with a clean and effective user experience is the main goal of any well-planned SEO.
To be easily discoverable in search, to maintain a user-friendly approach where the user converts them as a regular user of that website is also another outcome of experienced SEO.
Your customers always try to find you on the first page on search engines for targeted keywords.
Thus you need to implement certain SEO strategies like keyword optimization, directory submission, content management which ultimately makes you visible and eventually attracts more traffic and boosts your website.
SEO does all the essential work by optimizing the website and its content. Customers must get what they want from your website, if they didn’t find then there arises a problem.
Positive user experience is always the success of a website.
Quality SEO provides a better and positive user approach, incorporating user favor. Everyone in the online business wants maximum visibility and better rankings on the search engines.
5. The world is on SEO:
Jason Bayless, the owner of BestSeoCompanies.com says “SEO is a never-ending process”.
SEO cannot be ignored. Ignoring this valuable tool implies you are practically putting your business out of the competition as your competitors are using it.
Even people say the intensity of SEO is decreased, you must remember that organic search is the primary search.
Search engines are an integral part of the internet. You cannot even imagine an internet user and not searching for anything. So how is SEO dead?
The world is on SEO, use it, otherwise, you are completely knocked out from the search engine result games. The rise of mobile traffic is dominating online marketing also.
73% of all online activity is local.
Local traffic has thus become a primary part of small as well large businesses ‘ success. Local SEO makes people find you more quickly and easily.
Local optimization is thus a key factor that must be achieved by any small business.
Local optimization focuses on the specific regions and becomes a medium that connects the website to the local level. So not only on big screens, but small screens also play an important role in traffic.
You must focus on optimal user experience while making your SEO strategies which finally results in your higher position and heavy traffic.
The relation of websites and their customers must be in balance otherwise your customers can become visitors.
More traffic, your business prospers. The traffic on your website depends on where your position is on the search engine and your position on search engine depends on how you employ SEO on your websites.
Your small business certainly needs to have an experienced SEO strategy if you want to succeed. And all this begins with an SEO optimized website theme.
